Karachi: Shamooz marked a major milestone with the grand launch of its first stand-alone outlet in Karachi earlier today, unveiling a refreshed brand identity, elevated aesthetics, and its continued commitment to timeless quality and style. The launch event attracted prominent socialites, celebrities, fashion influencers, and well-wishers from across the city.
Renowned television actor Hina Altaf graced the occasion as chief guest and performed the ribbon-cutting ceremony. Her presence added glamour to the evening as she inaugurated the new outlet and interacted with guests, reflecting Shamooz’s growing prominence in Pakistan’s contemporary fashion landscape.
Founded by designer Imdad Yousuf, Shamooz is a proudly Pakistani fashion brand known for transforming clothing into an expressive art form. With outlets in Islamabad, Rawalpindi, Multan, Bradford (UK), and now multiple locations in Karachi, the brand draws inspiration from colour, texture, and composition to create designs that make every wearer feel distinctive and confident.
Shamooz offers a wide-ranging portfolio that includes ready-to-wear, formal wear, bridal collections, and unstitched fabrics, seamlessly blending modern design aesthetics with traditional craftsmanship. The brand is also recognised for its customer-focused approach, including free nationwide delivery on qualifying orders.
To commemorate the launch, Shamooz announced an exclusive flat 50 percent discount on its entire in-store collection, starting from 8:00 pm on launch day and continuing until December 7. The event witnessed strong footfall, vibrant engagement, and a warm community atmosphere, reaffirming Shamooz’s position as a fast-growing, fashion-forward label in Pakistan.pat semper eget at neque.